Aviva Community Fund
The Aviva Community Fund helps local causes build stronger communities across the UK, helping create a better future for tomorrow.
Building stronger, more resilient communities across the UK: that's what we're striving towards at Aviva, and it's how we'll continue to help small charities and community causes.
We know the causes that make the biggest impact are those that are given the opportunity to test innovative ideas and explore new sustainable strategies without fear of risk. That's why the Aviva Community Fund backs the clever ideas that move communities forward and provides these amazing causes with vital support and resources.
Aviva will match each donation you receive up to £250. This means that if someone gives £5, we'll double it to £10. If they give £250, we'll match it, so the cause gets £500. Organisations can receive up to £50,000 in match funding and eligible causes can apply at any time.
Got an idea that will move your community forward? We've got your back.
Because we want to support forward-thinking causes that are helping to build stronger communities, your project should align with one of our Aviva funding areas.
Who can apply
Before submitting an idea, please have a read through our eligibility checklist.
To take part your project must fall within one of our two key funding areas:
Climate Action: Promoting healthy, thriving communities by preventing, preparing for and protecting against the impacts of climate change
Financial Wellbeing: Helping people to take control of their wellbeing by giving them the tools to be more financially resilient and independent
If your Organisation's core mission is aligned to one of these key funding areas, then it is also acceptable for your Project to be fundraising to cover your Organisation's usual operational costs.
All beneficiaries must be in the UK.
To submit a project, you must:
be age 18 or older
be a UK resident
be an authorised employee, volunteer, trustee, director or officer of the organisation
have authority from the organisation to apply to the Fund, and
use a UK IP address and not use a disposable email address.
And your organisation must:
Be one of the following types of organisations:
Charity*
Charitable Incorporated Organisation (CIO);
Community Interest Company (CIC);
Company Limited by Guarantee (CLG); or
Community Amateur Sports Club (CASC);
be based in the UK
have been operating for at least 12 months and have published financial data available
have an annual income of no more than £2 million (can be averaged over the last three financial years)
have a UK bank account in its own name
have a safeguarding policy (if the organisation supports children or vulnerable people)
be a living wage employer (if the organisation employs people)
have an active board of trustees or directors or management body
*Organisations set up as trusts (including charitable trusts) are not currently eligible to participate in the Fund.
Restrictions
Your submitted project must NOT:
be for the benefit of any one individual;
include any mention of specific individuals, companies, brands or products for promotion purposes;
contain any material owned by a third party, including trademarks, or contain any images or videos that identify individuals unless, in each case, you have the third party’s and each individual’s express permission to do so and to permit use of such content by Aviva or Crowdfunder;
violate any applicable law or regulation or promote or encourage the violation of any law or regulation;
Contain offensive, obscene or sexually suggestive material, propaganda, potentially misleading information, or defamatory or disparaging material about other people or companies, or endorse any form of hate, hate group or terrorist activity;
discriminate unlawfully on the basis of gender, race, religion, creed, national origin, disability, age, sexual orientation, or any other basis prohibited by law;
promote or speak negatively about any particular faith, political party or any affiliated group, promote or speak negatively about any legislation or government policy, or promote or encourage the violation of any law;
promote any activities that may be unsafe or dangerous or considered gaming, betting or gambling or relate to raffles, prize draws, games of chance, lotteries or similar activities;
relate to controversial subject matter or any subject that is contrary to the interests of the Aviva group of companies (including, but not limited to, Projects that present an unacceptable regulatory, reputational or other risk to the Aviva group of companies);
be used for commercial use or promotion;
contain any viruses or other malicious elements that are intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information; or
be raising funds for the purpose of providing beneficiaries with cash grants or vouchers for goods/services.
How to apply
You can apply to the fund here: https://www.avivacommunityfund.co.uk/start-crowdfunding
Submit an application
Applications are open all year round. When applying, you’ll see the eligibility requirements – read these carefully to make sure you meet the criteria.
If you need any help to tell your story and prepare your project page, we’ll guide you through the process with free toolkits and resources.
Raise your funds
It’s time to get out there and drive donations to your fundraising page! Aviva will match every individual donation you receive up to £250* – if someone gives £5, we’ll double it to £10. If they give £250, we’ll match it, so the cause gets £500. *Eligibility criteria applies.
To maximise the amount you raise, it’s important you reach out to your supporters and tell them their donations can make double the difference.
Make a difference
Reached your target? Congratulations! Remember to keep your supporters informed with the great things you’re doing and show them how their support is helping you to make a difference.
If you reach your original fundraising target early, you can set a stretch target and keep the momentum going! And, if you need more help in the future, you’re welcome to apply again (eligibility criteria applies).
Useful Links
Full terms and conditions: https://www.avivacommunityfund.co.uk/terms-and-conditions
Eligibility Criteria: https://www.avivacommunityfund.co.uk/eligibility-criteria