Women's Gambling Prevention Campaign Launch

A major new public health campaign to raise awareness of the gambling harms women experience, how to spot the early warning signs of harmful gambling and signpost the steps they can take to keep their gambling under control. 

The campaign is aimed at women who have a low to medium risk of gambling related to harm, focusing on those who gamble online aged between 25-55. The campaign will be launched across PR, TV, Video-on-demand, social and digital channels encouraging women to look out for the early warning signs of harmful gambling and direct them to the BeGambleAware website for free advice and support to keep their gambling under control. The campaign idea brings to life the experience that women have when they’re experiencing early signs of gambling harm: that they’re losing track of the world around them. This has been tested extensively with lived experience groups and the target audience, to positive feedback.  

The BeGambleAware website will include advice and tools for keeping gambling under control, alongside sharing stories of women who have experienced gambling harms and clear treatment signposting for women who may be experiencing more significant gambling harms.  

We are also hosting webinar that will share the research and insights behind the campaign and will take place on 3 February 2022. If you’d like to come along, then please register at: https://www.workcast.com/register?cpak=3877170356264070 

You can view our 30-second TV advert, which will be launched today, here.  

We have created a toolkit that includes a wide selection of assets that were used as part of our campaign. We’ve made them available for partners to deploy as they wish, to help support our campaign and help women to be more aware of their gambling. 

For more information click here and click here.