Deaf Awareness Week - It Does Matter Report

This Deaf Awareness Week, RNID is releasing new research, highlighting the negative attitudes and lack of understanding people who are deaf or have hearing loss face every day.

Find out more

Over 8,000 people took part in our survey, so we have some very strong evidence about the way deaf people and people with hearing loss feel, as well as the attitudes of the general public.

The key findings

Over the last year, two thirds of deaf people and people with hearing loss have experienced negative attitudes from others. Nearly half say they are ignored in public by most people, and – if they miss the conversation first time – millions are being dismissed and told ‘it doesn’t matter.’

One person summed it up by saying “when you say it doesn’t matter, I feel like I don’t matter”. This quote, from someone who took part in our research, struck a big chord with me. Nobody should feel they don’t matter.

The negative experiences our communities are facing day-in-day-out build up to have a huge impact on the lives of millions of people. People are feeling excluded, patronised, losing confidence. That has to change.  Don’t just take it from us, meet one of our storytellers, Sarah.

But while there’s a lot to do, I hope you – like me – finish reading the report with a great sense of hope. Rather than any deeply held negativity towards people who are deaf or have hearing loss, what we have found from the public is simply a lack of awareness about hearing loss and deafness. As a result, the general public don’t have the confidence and knowledge to communicate effectively. Together, we can change this.

Please get in touch

If you’d be interested in having further conversations about the report, please do get in touch with me or your main point of contact at RNID.  It’s critical that we all work to change attitudes and behaviours so that people who are deaf or have hearing loss are included in all aspects of life.

We'd love it if you’d share the report among your networks. Please feel free to do this and use the hashtag #ItDoesMatter.

Thank you so much for your support,

Kind regards

Jo Hobson

Development Manager – Wales and North England

Best way to contact me: email or phone

Tel: 0203 2276024

Mob: 07920401246

Working days: Monday-Friday

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